Perhaps if the translation of the page made more sense I could make a more complete commentary on this but in Japan there is an arcade that is “made by women, for women”. This might appear strange depending on your culture – I know that in the US arcades do attract more men than women although they are fairly neutral. From what I could understand, the reason why the “F-CLUB” has been created is because in Japan places like pachinko parlors primarily attract males so this is to create an arcade parlor that women feel comfortable visiting. Between the feminine color scheme and with the majority of the staff being female, it should easily attract women to its site. The article doesn’t state anything about the games they have on hand (or if it does it didn’t translate well) but I assume that they selected games that women would find appealing.