[Image via Ars Technica]
If anyone wonders why I often harp on arcade developers for not properly marketing their games then here is a shining example. From the blog Ars Technica comes the headline “Need For Speed as an arcade game at PAX08”. At first I’m thinking ‘GlobalVR must have got into a console event to promote NFS Carbon’ but when I look at the story, that is far from the case. In fact it is quite obvious that the writer has absolutely no idea that there are several NFS arcade titles already (which includes: Need For Speed, Need For Speed GT, and Need For Speed Underground), with the upcoming NFS Carbon just being the latest in that line-up.
Now the writer of this article should have done their research first; if they had done so they would have known that NFS Underground already has been available in arcade form for quite some time and what they are looking at is an EA made ‘psuedo-arcade’ version of the game that differs from the actual arcade versions. But at the same time they can be partially forgiven for not knowing about it because in the console gaming world a vast majority of people have no idea that NFS now has four iterations in the arcade and while in part it’s their own fault for ignoring arcades, I also think that the way most arcade games are marketed to players by arcade companies has to share the blame too since it’s basically some press releases and us here at AH and maybe one or two other sources talking about it to get the word out to the world. I’m sure that GVR could have put an NFS Underground and Carbon at this event but since they didn’t, everyone is going around thinking that EA just did something new at their booth and an opportunity has been missed. But I’m not just meaning to take aim at one arcade developer, I’m talking about all of them which treat their games as products only to be marketed at operators and operators only. As an example let’s compare how many people know about Street Fighter IV and how many know about NFS Carbon or Nicktoons Nitro? Quite a difference, don’t you think? At least all the consumer game media is going to be covering AMOA, and IAAPA right? Just like they did ASI which was well, basically no one except for arcade industry press.