Sega’s MaiMai Released In English – But Will We See It Out West?

arcadehero December 17, 2012 10
Sega’s MaiMai Released In English – But Will We See It Out West?

Earlier this year a video by Diginfo News covered a new music game released by Sega Japan called MaiMai. At the very end of the video which was covering the Japanese game release, they mentioned that Sega “subsequently plans to release it overseas as well” but after that we had not heard a thing about the overseas release. Until now.

Apparently Sega released the International version of MaiMai, which is translated into English to some Southeast Asian markets in September 2012 but they did not really broadcast that news so we did not hear about it until now. According to John Chiok who has provided us with the information, “Basically, it’s the exact same thing as the Japanese version of the game……except the language of the game is in English (to cater to an international audience). Card reader functionality is available for machines connected to the SEGA ALL.NET service (i.e. currently online in Taiwan, Hong Kong, Singapore and Malaysia; more to follow). Also, a proprietary video camera module (c/o SEGA) can be installed to allow upload of video recordings to the internet.

I have a hunch that the ALL.NET and camera functionality parts could certainly hold it back from full support out West as currently none of Sega’s arcade titles in the Western Hemisphere use ALL.NET, at least any since the release of Extreme Hunting 2 back in 2006. There also is the question of cost as getting a pair of these with all of the bells and whistles can be an issue although I have not seen what the exact price is on a MaiMai unit. There was a recent upgrade to MaiMai as well, which is called MaiMai Plus and apparently a location in the Philippines where Mr. Choik is at has the Plus version, in English.

At the very least there are some out there and perhaps like it was done with DDR originally, all it will take is someone with the budget to import a pair to the US and see how it does, although I’m sure that one or both of the Round 1 USA locations in California will have one (unless they do already!). Otherwise Sega has not dropped any hints at bringing it elsewhere, it is not listed as coming to EAG 2013 so far and it wasn’t at IAAPA 2012 either.

There are videos of the game being played on Youtube, here are a couple and also, here is a link to the official Sega MaiMai English site.

Of course now the question is, where are the English versions of Border Break?


  1. Lirodon December 17, 2012 at 7:56 pm - Reply

    They’d probably have to localize the soundtrack though; para-para type stuff isn’t really that big with the “mainstream” audience.

    tl;dr put Starships and = instant sales

  2. Lirodon December 17, 2012 at 7:56 pm - Reply

    Whoops. That was “put Starships and *Insert LMFAO song here*”

  3. Vicky December 17, 2012 at 9:50 pm - Reply

    Being a HUGE Dance & Rhythm Action fan in high school, I should be super pumped about this. But I’m not :\ I don’t like it. My fiance likens it to Simon and I agree.

  4. Phil "iTossWomenSalads" Arrington December 18, 2012 at 11:02 am - Reply

    Sega gives us this……but doesn’t give us the Miku’s Project Diva……..really?

    • WhatFeelsWet April 22, 2015 at 6:02 pm - Reply

      Do you mean the arcade or the console version? There is a port for the vita and PS4/3 now (Console version)

  5. editor December 18, 2012 at 7:58 pm - Reply

    Think you guys may be missing the point regarding licensing the music and usage outside of Asia associated territories.

    I feel that SEGA may try and get the game over to the West, but there are some bigger issues on the horizon regarding video amusement support in the US / UK scene that could delay new investment into these markets.

  6. John Chiok December 25, 2012 at 11:19 am - Reply

    By the way, ALL.NET and the Video Camera module are not absolutely requisites in order for the game to function. In fact, right now, most of the Maimai machines in the Philippines and Thailand do not have internet access yet………….but the game can still run.

    However, if one wants to have ALL.NET for Maimai, then the AIME card readers must be present and working. This is because the system first checks for the presence of AIME card readers before enabling online game functions.

    Otherwise, an error like this may occur:

  7. Didos February 13, 2013 at 3:52 am - Reply

    Hi…Did u guys know how to setup ur own Maimai icon and enable recording function during gameplay?

    I need to know it badly!!!

    Plz teach me!

  8. Lia June 7, 2013 at 12:31 pm - Reply

    This game is extremely fun and I would love to see it come to the states. It’s not all para-para stuff either, everything from J-pop to video game music is there, though the selection isn’t that big.

  9. Tess June 18, 2013 at 7:58 am - Reply

    They should try this translation tool to localize the game: It’s really fast and efficient.

Leave A Response »