Entretenimientos DIANA Celebrates 80 Years Of Arcade Fun In Chile

arcadehero October 17, 2014 5

(Thanks to Sebastian Moraga for the info)

Statistically speaking, most businesses are lucky to make the 1 year mark; 5 years is a real milestone but what about 80 years in business? That can be a real feat to pull off. 80 years ago it was 1934 and it was a different world in many regards from what we know today but there are certain things that don’t change – people looking for out-of-home fun for one thing.

This was the vision for Roberto Zúñiga Peñailillo who in 1934 saw an opportunity to entertain children in Santiago Chile. Using a small duck shooting electromechanical machine, he was able to build it up from there, using the name “Entretenimientos Diana” to create a family-owned brand name in Chile ever since. For a long time that included a number of products like carousels:


In celebrating 80 years in business, DIANA has been holding some special events including:

1. We were the main Sponsor of the Artcade book that will be launched in 2014 as we donated an important sum to make that incredible book come true.

2. We will giveaway in a raffle 3 all-time -classic pinballs from our 150+ collection we have been keeping throughout our history.

3. We will also raffle 2 additional arcade machines, which will be voted from our customers

They also just added two brand new games to their floor – Step Revolution’s ReRave Plus and Sega Amusement’s Transformers Human Alliance. Currently from the pictures they sent along to me, that have quite a modern arcade although they have not forgotten their roots. Their website mentions that they have over 150 pinball machines that span generations from the 1950s until today. For the arcade they have a really good selection of content to choose from, spanning various manufacturers that we discuss often on AH.





















Congratulations to the family on running a business for this long. The arcade looks amazing, they definitely have a good eye for grabbing titles. There aren’t too many places in South America that I am aware of that have such a strong focus on pinball either so it is impressive to see it do so well. If you ever find yourself in Santiago, definitely check this place out!

[Entretenimientos Diana English website]



  1. alvaroMEV October 17, 2014 at 6:05 pm - Reply

    Hey, that place is amazing, must visit even if you are not a videogame lover itself.
    The prices are fine too, the most expensive game costs less than a dollar each credit.
    Thanks for the info!

  2. 60Hz October 17, 2014 at 7:24 pm - Reply

    wow, that place looks like heaven!

  3. Gerardo October 18, 2014 at 3:12 pm - Reply

    Where are the pictures of our Dance Dance Revolutions, Pump it ups, EZ 2 dancers? That place is full of dancers. Where is the STREET FIGHTER and THE KING OF FIGHTERS section? That’s my favorite place. So many pics were left out! Where is our Tekken 6!?

    • arcadehero October 18, 2014 at 5:42 pm - Reply

      I only shared what I was given sorry, probably held back on everything to ensure the post wasn’t too long 😉 Suffice to say, it looks like the place to go for arcade gaming if you are in Chile no matter what genre you are into

  4. Otacon October 18, 2014 at 3:42 pm - Reply

    It’s heaven indeed! And here’s a tidbit of information: The name DIANA was chosen inspired in the Roman Goddess that represents a hunter and was the brand of the first German rifles that were used in the game.

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