With IAAPA 2016 approaching fast, we’re getting more information on brand new product that is on its way. Not everything the industry uses is stored in a kiosk-like box and this product certainly fits that bill.
At these trade shows, we often come across products that involve projection mapping in some way. One issue I have noticed with many of them is a poor response time and frame rate. For the product we’re covering today, it looks like those issues have been resolved.
A company based out of India called TouchMagix has designed this new concept for interactive floors called the MagixFloor Virtual Playground. With IAAPA 2016, they are rolling out a version that allows customers to pay-n-play, thus appealing to more FEC locations and anywhere else whose target market involves kids. The package includes “100+ games”, easy installation, a 1 year warranty and a Wall model. From their website, there are some interesting applications that can be done using it on walls. For those FECs looking for redemption games, that option is available too.
Here’s a video of the floor in action that they sent along
In addition to that is this more educational trailer:
In a way, this fulfills the promise of Kinect-like technology but in a way that the Xbox can’t seem to really tap into. The games are simple, mainly designed for kids. But interacting with the play surface seems a better deal to me than flailing your arms in the air on your couch. That combined with an improved response time/frame rate gives this an advantage that out-of-home entertainment venues can latch onto.
We will check this out in person at IAAPA 2016 (booth 2011). What do you think about it?