Perhaps if the translation of the page made more sense I could make a more complete commentary on this but in Japan there is an arcade that is “made by women, for women”. This might appear strange depending on your culture – I know that in the US
arcades do attract more men than women although they are fairly neutral. From what I could understand, the reason why the “F-CLUB” has been created is because in Japan places like pachinko parlors primarily attract males so this is to create an arcade parlor that women feel comfortable visiting. Between the feminine color scheme and with the majority of the staff being female, it should easily attract women to its site. The article doesn’t state anything about the games they have on hand (or if it does it didn’t translate well) but I assume that they selected games that women would find appealing.
[Via AllAbout.jp] [Discuss on the Forum]
The arcade crowds are pretty random here, if anything the arcades attract more children than anyone. With games like DDR in the arcades now I think its become a bit more diverse, before DDR you would see a primarily male crowd (yeah, I have been to arcades where I was the only girl in the place) but now when walking through an arcade you can usually see about an equal amount of men vs women, it isn’t primarily male dominated like it used to be. I hear the arcades in Japan are very competitive and very serious, so I can understand the need to make females feel more comfortable in a more relaxed environment.