Just when amusement seemed to be regaining popularity, the consumer sector jumps in and tries to steal back a lead. In the shadow of the Wii from Nintendo re-inventing physical gaming, a new terminology and methodology looks to offer a second chance for amusements to carve out a viable competitive approach. Can Augmented Reality (AR) fill the gap left by the demise of Virtual Reality? This report looks at the new entertainment applications of AR, with systems used in the theme park and attraction sector along with opportunities in amusement – and gives an exclusive glimpse at the technologies timeline.