The GTI Asia China Expo 2025 is now over and done with, and so we come to our third and final day of coverage for it. As is tradition now, this part serves to round up all the smaller or medium-sized companies on the Chinese arcade scene who have their product represented out West, either regularly or from time to time (e.g. Playmore, Superwing, Tong-Li and others). Alongside it, we also have some unusual odds and ends from newer entrants and unknown entities that can often turn up at the show too.
For all of the photos below, we would like to thank everyone who sent them one last time, including our half-Welsh true blue Arcade Hero and James Anderson of Alan-1. In the absence of us being there ourselves, this goes great lengths in bringing what was there across to those who also couldn’t attend 🙂 If you’d like to read the Day 1 (Wahlap and others) and Day 2 (UNIS and Ace) posts, find them here and here.
Wahlap Recap
Before we properly dive in, now that the hustle and bustle of the show has died down a few more names are starting to post videos of how the show went for them, including AH site advertiser Wahlap (who get special mention here again because of that). The below clip shows off pretty much everything they debuted at the show, including Storm Racer 2, Storm Rider X, Phantom Vanguard, and the Chinese versions of Jubeat and Bombergirl they are doing with Konami, among many more titles:
They also uploaded this video of their 35th anniversary dinner party:
Arccer
One name that always ends up right at the top (because of things being alphabetically sorted) is Arccer, who are most known for their own rhythm games that compete against the official representations of Japanese product sold by Wahlap. Here they had mostly the same lineup as AAA 2025, where they made a slightly bigger splash, with their evolution of DanceRush (Dance Battle) drawing the crowds out front, along with some impressive LED displays and their official competitive competitions for pro players.
Besides Dance Battle, their other rhythm mainstay is Dance Cube/Show, which is perhaps best known for being a Maimai ripoff but has actually diverged from it in numerous ways more recently, including in upgrading to 120hz (which Maimai does not support). Back around AAA there were rumblings that they were trying to take this globally, though nothing seems to have came of that as of yet, as the jury is still out on them officially licensing all the music. You can see another photo of this one, right here.
Arccer do also deal a lot in coin pushers; they’ve been making some new examples of late but the one that has seen most Western representation is their Tower Island, sold by Bandai Namco over here. They apparently had some new pieces in that vein here, but it’s not clear which those were from what we’ve seen of their booth, as it mostly had existing pieces like that one and a circus-themed example.
Firestone/Leon Amusement
Despite the confusing naming (the latter seems to be for their English-facing presence, though isn’t on LinkedIn, where the first photo is from), this company has had plenty of their shooting games come overseas under a variety of names, including Top Gun as Skill Shooter and Quick Shot, Master Sniper as Mega Shot, and Shooting Gallery as On Target, all of which have stood out for their detailed metal guns.
Here they debuted an interesting looking heavy artillery ride-on shooter called FlameStone Cannon, which continues their theme of making very detailed weaponry replicas with massive revolving guns that actually move with the motion seats, as can be seen in this video on their Linkedin. It might be hard to actively maintain, but it certainly looks pretty cool. The cabinet art is a little odd though, with a skater dinosaur…
They are additionally jumping on the pirate shooter ship with Bandai Namco and Ace with this new piece. There’s no obvious English name on it at the moment, but it would not be surprising to see someone else pick this up and join that fray as well out West (note that this isn’t the only company nor game that has a pirate theme to it, with one or two others to come over the course of the rest of this post…):
The company will have their own booth at IAAPA Expo Europe in a matter of days time too; last year they debuted On Target there with the announcement that Sega Amusements would be carrying it, and this time they will have their Master Hunter shooter. The announcement can again be found on their LinkedIn.
Lilian
Like Arccer above, Lilian are making big plays at releasing China’s own homegrown arcade rhythm games, though also had a lineup mostly similar to AAA in May. Nonetheless, here we have another look at them here, with a similar booth setup to Arccer in that they put their newest dancing game (a revival of the old Dance Station E5 series, which has been seen overseas occasionally) right up front as an attraction. This has some StepManiaX design hints to it, as can be seen more closely in that linked photo.
Lilian’s secondary new rhythm game is this Chunithm-like piece, Stellar Echo, which vends cards. It also first showed up at AAA, and has had had some changes since then. The original cabinet design had a weird window and coil design on its card vending component (similar to an actual vending machine), which seems to have been ditched here for a card vending slot that simply spits them out as usual. The design reminds me of a later InJoy Motion game (which might not have been released) called Love Touch.
Playmore
In terms of how much they are growing and getting their product out in more places away from the Chinese mainland, Playmore is perhaps in fourth place behind Wahlap, UNIS and Ace. They very much specialize in coin pushers, where their build quality has apparently been gradually improving with time, but they do sometimes change tack and make the occasional different, video-based piece.
A big example of them diverging from their coin pusher standard is this new original card battler called Champions Crash, which is supposed to be similar to similar to Japan’s Monster Strike mobile RPG, and uses the same card technology system as Wahlap and UNIS’ card battlers. Those have stayed exclusive to China/Asia thus far, so it looks likely this one will remain the same as them also.
Meanwhile, in their traditional stomping ground of pushers, they have collaborated with Taiwan’s IGS again (they previously did their Galaxy Hunter and others) on a new music/pusher game fusion effort, Cube Clash. We saw something similar to this from fellow Chinese factory Baohui previously… may be interesting to see whether LAI Games picks this one up like they have with other Playmore pushers.
Playmore additionally had a new ticket vending version of their successful High Five crane, which like the original is being sold by Sega Amusements over here and will debut at IAAPA Expo Europe.
SEA
This company has done business overseas before, I even have a game of theirs (Hot Racers, released here through Sega; it’s been out of commission for over a year with a couple of bad monitors and a blown power receptacle). Sega Amusements have continued to do business with them, such as with Big Sea Fishing (which was seen at this show under its original name of Enchanted Seas). They also had a few new products this time on display, such as Dino Assault… which has a dragon on the marquee, but then dinosaurs in the game itself. I guess dinosaurs didn’t breathe fire, nor laser beams:
Another videmption game with gun controllers was Ice Crackers, which appears to have to do with penguins and gems, but without seeing it in action, it’s hard to tell how it works exactly:
Finally, they also had this videmption game called King’s Arrow which seems to follow a similar game pattern, but here you’re firing arrows and trying to hit the targets in the far back.
Sunflower
Sunflower invited me to visit their booth at IAAPA 2024, so I stopped by and played their basketball game. They were at GTI with more product than I think we got photos for, or were just focused on their video products and not the mechanical/prize ones. For what they had there, Rodeo Rush is a sort of horse derby racing game, but instead of balls to roll into targets, you slide an air hockey puck at the targets in the back (kind of a blend between a shuffleboard and derby roller – similar to Coastal Amusements’ Hot Wheels piece). The score values scroll along the bottom of the screen, and correlate with where the puck lands. Also, to the right is a beer pong-style game, Lucky Pong, but the direct photo I saw of it was blurry.
Balloon Fest shows that the type of gameplay that DSM Arcade’s Perfect Pour established has now permeated into the ether, so to speak. Instead of pouring drinks though, this puts you into the role of filling up balloons. The cabinet aesthetics of this one also pulls from Alan-1’s Soda Slam!
Superwing
Superwing are another rising name, who have been intermittently represented overseas for a little while longer thanks to their popular kiddie water gun shooters like Ice Man. They have been moving away from that more recently though, with titles aimed at a wider range of players (e.g. Smash DX, sold by LAI Games), and appearing at overseas trade shows like IAAPA with small booths. Here they prioritized a new DX design for their Flash Rider biker (a closer pic is found here):
Also receiving a new DX model is their sequel to Skywalk, which has not been released out West in either iteration but is essentially a response to Ace Amusement’s Air Strike and Top Gun Maverick. It was previously presented in very similar twin seater cabinets placed together on one platform, but here it now has a similar form factor to all those double stacked screen racers, like their own Flash Rider up above.
For the original version of Skywalk 2, that was also on hand. The first game in the series was shown off by them at IAAPA last year (with some suspiciously Mario Kart-sounding music…) but has not shown up overseas yet still, so if this sequel ever releases it’s possible it may come over in a rebranded capacity. Whether anyone wants some Air Strike and Sega Sky Target-like action though is unknown…
Tong-Li
A name not mentioned on here too often but growing in stature nonetheless is Tong-Li, who have primarily worked with Andamiro and UNIS on their pushers for some time. For a recent example of those that is visible here, there is Neon Tower, which is another pusher with the coin tower building feature, originally done by Sega in Japan during the 2010s and adopted by other companies out of China more recently.
Tong-Li seem to be following a pretty similar similar trajectory to Playmore, in that off the back of their coin pusher success, they are now also trying their own card battler with The Land of Warriors. This was actually around for the first time back at AAA 2025, but with a photo sharing ban at that point, so we couldn’t really talk about it much. It returned here without one though, so this serves as our first full glimpse:
If this one is seemingly competing with any card battler in particular, it’s definitely Marvel Contest of Champions, which is sold in China by Wahlap. Whether it will have much success with its characters from a Chinese original series remains to be seen, but with this and Playmore’s effort we have a definite trend of more than one Chinese arcade company making their own trading card games.
Yuto Games
This company gets their usual nod now for keeping up their immovable social media presence, with a new video or post (sometimes still featuring some eyebrow-raising ‘high seas’ stuff…) pretty much every other day. That has of course extended to GTI, where they did this video for the first day, which again shows just how crazy some of the shooting games are getting now in featuring massive replica guns:
They also did one for the second day as well, which at the end highlights their “Speed Drift Championship” on their entrant in the now-ubiquitous dual stacked screen racer stakes, Crazy Drift. It is notable that there are two versions of Crazy Drift now, one being a “premium” model with a single screen. The DX with double stacked screens appears to have a pretty nice seat:
Big Beast Hunter is their take on Big Buck Hunter of course, although it is amusing to see something that is basically used for military combat in taking out vehicles – not to hunt deer. The form factor (minus the gun console and guns themselves) reminds me of the uncommon Super Deluxe Big Buck Hunter HD.
The Rest
Here are some odds and ends, largely from companies who had a lot of product to show, but we’ve either never heard of them before now, or they’ve never had product for sale in the West (that we know of) – plus a few completely unidentifiable oddballs, which always seem to show up in some way.
I could only find photos of one product by BLEE: a drumming game that can’t pick a lane (named Crazy Jazz Drums, but then also says “Rock” on the sides). The cabinet is unique in that it has two screens placed back-to-back. I think that’s because in many Chinese arcades, rhythm games get a central space, as opposed to always having their back put up against the wall. The photo of the drum set was covered up in part by a flyer, so did the best I could here in cropping much of it out:
While Chinese manufacturers have mostly ceased their VR developments, they’ve set aim on a game that makes a lot more coin and costs a fraction to make – boxing machines. These have typically been the wheelhouse of Polish developers like Kalkomat, but now they have their work cut out for them, as quite a few were spotted at the show. Here is another view of Boxer to Boxer, plus one called Superboxer.
Funsen had a few new video games to share, and oddly enough, an ice cream claw machine.
Funsen’s War Ace appears to be a clone of Flamestone/Leon’s Thunder Attack, but does add a big seat to it:
They also have a couple of racers – Speed Rush and Dynamic Sonic Rush. I wonder if they know about San Francisco Rush, although it’d be more interesting if they gave one of these games the name “Guangzhou Rush” or “Shanghai Rush” or something with a little more local personality.
While Wahlap has an Ultraman-licensed RC racing game and electromechanical pieces, Happy Player apparently is the primary Ultraman license holder in China, as they were full-blown Ultraman crazy. Perhaps these are all great sellers, but I think one needs to be careful about oversaturating your market. The first game uses the swivel motion seat idea (as seen in games like Air Strike), but we can’t tell what the gameplay is like from a still – aside from you shooting at monsters in an aerial combat sort of way.
Here’s one that I assume is a kind of Ultraman videmption game, but we can’t see the screen to be sure. Perhaps it’s a variation of the games that were seen at Amusement Expo from Attractions & More (which were also at this booth, but no real point in posting those photos).
There was also a VR game, using the VR Agent style of control (VR headset integrated into a light-gun), but you can only see it in the background of this pic which was highlighting an Ultraman multi-crane.
There appeared to be a few games that put you on a molded horse seat, although I wasn’t able to find out the exact name of the company who produces these. They are very much focused on horse racing games, offering different sizes at sizes and prices tailored to locations both big and small:
GrassWonder is also their deal, apparently the mid-range game in this class:
Jiaxin isn’t a company we’re super familiar with, but they had several products to tout from the video side of things. First off is Behemoth, a game that seems like their answer for games like GoldStorm Pirates and Skull of Shadow. It has a motion seat and appears to possibly support up to three players at once.
They also have a double screened game game called Top Speed (not to be confused with UNIS’ Top Speed Legend, though that could still get a different English title). This looks to be available in a twin model and the molded car seats is a nice touch (though they look pretty similar to Ace’s Fast Racing).
For another Jiaxin gun game, there is this one where it’s either called BOOM or it’s Wild Showdown… I’ll side with BOOM, being like DOOM, ha. This would be their answer to Ace’s Wild West Shootout, right down to the cabinet, although the guns aren’t molded to look at all like six-shooters (or anything from the 19th century). As an interesting note, see the pizza vending machine they also have on the left:
They additionally brought out their own take on the pirate-themed gun game with Pirates of the Pacific/Pirate Legend (who knows which one is supposed to be the name of the game). This one does take aim more at Skull of Shadow, specifically the 4-Player version, with its cabinet design.
Jiaxin also have got their own gun gallery games – one that’s an EM shooting gallery, and the other being a digital example. It looks like the latter might be something more of a rail shooter, but we have seen a few these types of games featuring short rail shooter stages, mixed in with just shooting targets.
If this Jiaxin piece ever comes West, it’ll certainly need a name change (this is hardly the first example of a Chinese game doing that). It looks like it might offer some Star Fox style action though:
I might be mistaken on this one, but it appears that this Top Gun Maverick clone was also at their booth (judging by the surroundings – Jiaxin had the distinctive hexagonal pattern in their booth as you can see in photos, above the games). Interesting to see this setup as a twin cabinet.
The influence of DSM Arcade’s Perfect Pour (which became popular through Bay-Tek’s ICEE Slush Rush) continues on and on, as it is also getting cloned now by a different, unknown company, but with a few odd new twists. This one seems to have some sort of rhythm game element blended into it now, and also can vend prizes – in this case, cans of soft drinks, as that linked photo bizarrely shows…
Finally, we have the favorite of one of our sources: these mini cube cranes and merchandizers, which are among of the freshest designs on the ever-huge Asian prize market. They just so happen to be coming over via Sega Amusements soon as the Mini Cube Prize World range…
Overall
All in all, GTI Asia China Expo 2025 looks like it was quite the show, and I would not be surprised to see several of these games finding their way over to the West in the coming months (especially from the bigger companies like Wahlap and Ace). As we have IAAPA Expo Europe taking place next, we’ll be able to see some of these among importers, which will give us an idea of what might also head to the States by the time of main IAAPA in November. The specter of tariffs is still a thing, so perhaps some will be more economical with what they bring over, but there is at least a little more stability now.
One of the key trends sticking out here is more and more players bringing out their own trading card battlers, in response to the moves made by Wahlap and UNIS in that respect since last year. It’s arguable this has all came downstream from Minecraft Dungeons Arcade being a success, but there is more variation in gameplay and content now, with some adopting more RPG-based styles and using original IP.
Meanwhile, in big deluxe experience games of all types (racers and shooters), those double stacked screens have pretty much reached saturation point, with vertical monitors especially coming into use more now in racers. We did start to see the first knockings of those during the Spring (Superwing’s Flash Rider seems like the first with them), but they have certainly grown in number now with this show. Kevin Williams of The Stinger Report is calling this style of monitor “Screen Deluxe”, but I prefer “TATE Deluxe”. I don’t know if anyone out in the wider gaming circles would resonate with either one though.
It’s also interesting to see the continued decline of interest in VR games, with boxers and tall screens taking their places. The market responds accordingly to what is actually popular, and VR doesn’t look to be it. Now that isn’t stopping certain companies out there, as LAI Games will soon launch their Ubisoft All-Star VR game. But as I’ve clashed with some industry names on the tech, I don’t see this as just another setback in the storied history of VR setbacks. There are just some inherent issues with wearable tech in a public setting that are better resolved using Mixed Reality technology for creating an immersive gaming experience that you can’t get at home. If the Chinese aren’t taking to it, then better to cut your losses and move on to better things (again, MXR, or other display tech)
Before we fully wrap up I want to give another huge thanks to Ted, James @ Alan-1, and our half-Welsh true blue Arcade Hero for the photos and work put into these GTI posts. It’s taken us all a lot of time to get this together, so please share it around. We don’t get paid for clicks here, but still, it’s nice to have our work seen. What interested you the most at GTI Asia China Expo 2025?
