DNA Conference a success, looks to bring event to the US

arcadehero July 21, 2011 1

You might recall that the newly formed Digital Network Association held a special, one-day Out-Of-Home Interactive Entertainment conference in London a week ago. It Founded by our friend and colleague Kevin Williams of The Stinger Report only four months ago and it already has had a big welcome from various individuals and groups in the video game industry. At the conference a number of experienced speakers and some delegates came together to discuss the future of the out-of-home digital entertainment industry, which of course includes arcades among other things. The press release discusses what went on, you can read it below but a couple of interesting things to come out of this include 1) the formation of a new Association that supports developers and operators of Digital Out-Of Home Entertainment (DOE for short) technology 2) a DNA conference is planned for later this year in the United States. We look forward to seeing where this will take us!



 London DNA Conference – A Fantastic Launchpad


The Digital Out-of-Home Entertainment Event Get’s off to a Great Start


[London, 19 July 2011] – ‘DNA Conference’ organizers celebrate the successful first gathering of delegates and speakers to the One-Day conference for the Digital Out-of-Home Interactive Entertainment (DOE) sector. A conference that defined the scope of the international market and what is needed in the entertainment sector to grow.
The DNA event presented a powerful line-up of impressive and influential executives from the DOE sector, as well as attracting delegates that represented the consumer and trade media and associations that wanted to understand the fundamental opportunity for profitable success that this emerging market represents.


The UK Trade & Investment (UKTI) hosted the one day event in the centre of London – supporting the DNA initiative from their position of directing the Entertainment Economy initiative. Randy White – CEO, White Hutchinson Leisure & Learning Group came to the conference to present his first ever UK keynote – setting a high standard for the day – presentations coming from international executives from companies such as Canadian based TrioTech Amusement, Belgium based Alterface S.A., to Irish based Trans-Force International and Israeli EyeClick. While other thought provoking and informative presentations were given by Animalive UK Limited and Instyle Fitness. The DNA Conference was able to gather support from leading corporations at this first event with Cisco Systems Limited and SEGA Amusement Europe taking the time to present and offer their support. While BMI Worldwide made the trip especially to support the new conference and its future plans beyond the UK gathering.


Those attending and supporting this first event spoke of the impressive achievement considering that the event had only been commissioned four months ago. Kevin Williams of KWP Limited – was the visionary behind the conference, and has championed the defining of the Digital Out-of-Home Interactive Entertainment (DOE) sector, and achieving its rightful recognition. Moderating all the sessions and presenting – he stated at the well attended evening VIP Reception after the conference, “I greatly appreciate all the support and sponsorship we received – and the unanimous congratulations vindicating the vision. In launching the DNA operation it was great to gather so many people that ‘get it‘ – and wanted to be a part of the gathering.”


Moving forward, Kevin stated, “with DNA London under our belts we need to keep the momentum going and we can now reveal that a new Association will be formed to support developers and operators of DOE technology. Along with the association, interest has been such from those unable to attend this first event that they have demanded a United States DNA Conference be held later this year – more details to be released on all these plans.”

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PRESS RELEASE TAGS : Games industry, Gesture Interface, Motion Tracking, Video Amusement, Attractions, Digital Out-of-Home Interactive Entertainment, Entertainment, Eatertainment, EduTainment, Leisure facilities, Pay-to-Play, Social Media, 3D, 4D and 5D Simulators, Motion-Theater attractions interactive audience systems, Retail-tainment, Interactive Signage and Display, Digital Game Kiosks, Touchscreen Gaming, Motion Capture Systems, Edutainment, ExerGaming, Interactive Visitor Attractions, Digital Fitness, Leisure, Educational Gaming Systems, Family Entertainment Centers, Location- Based Entertainment sites, Smart Payment Systems

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