Rumor has it that Sega’s brand new racer, RaceTV has failed to impress operators in the way that Sega had hoped. And in an apparent confirmation of that rumor, Sega is preparing to roll out an update for the game to increase interest in the game and improve it’s features. We expect to see the update by the end of the month – then we’ll have to wait and see how that will affect sales.
Personally, I think that Sega may have to consider lowering the price on the game already – seeing how operators can get NASCAR for about $6000 and Tokyo Drift for a few hundred dollars less than RaceTV, it might be that they are going for the more affordable games. Of course more aggressive marketing would help too – perhaps developers will begin to see how market hype helps with arcades just as much as it does console releases if they would pay attention to what Capcom is doing with SFIV.