Sega Launches New Promotion For ATV Slam

arcadehero July 11, 2019 5
Sega Launches New Promotion For ATV Slam

Earlier this year, Sega Amusements launched their newest racing simulator by the name of ATV Slam to the market. I’ve only had the opportunity to see it once at Amusement Expo 2019, where I did get a little time to see what it was all about. Today, Sega launched a little promotional blitz for the game, starting with this trailer. It’s a little over 2 minutes long and uses the new format of a narrator guiding you through the game’s different features. While it is aimed more at operators, although there’s plenty that a gamer can get out of it too:

From what I played, it really was an impressive looking title. I would have liked to have played it linked (there was only one unit at AEI19), but as the trailer points out, they have a bit of content to go back to for the single player if you want. It was not as casual in how it handled as I thought it might be (i.e., the game doesn’t give you the illusion of control by driving for you), so that’s a plus. I also like that it has 10 tracks to come back to, although I never saw the three game modes that the promo media talks about, and I’d like to learn more about that.    For operators, I’m not sure how much one of these is going for at the moment, as no one publishes pricing anymore (and I’ve not asked about it), but with the motion base I would have to assume it’s somewhere around the 10k range.

Here’s the press release sent out about it; If you’ve already played the game out there, what did you think?

Sega Amusements International Ltd

42 Barwell Business Park

Leatherhead Road




United Kingdom

Tel: +44 (0) 208 391 8090

Tel: +1 847-364-9787


11th July 2019


ATV Slam is the latest video racing game from the legendary game developer and manufacturer SEGA. This spectacular new game takes All-Terrain Vehicle (ATV) racing to a whole new level. Packed with cutting edge technology and custom features, players will experience the most realistic ATV racing ever. A true 4 player racing game, ATV Slam is receiving glowing reviews from players and operators worldwide making it the must-have game at every location.

ATV Slam features a sensational cabinet that will wow players. A life-size quadbike with huge back wheels, chrome engine compartment, stylish liveries and scintillating LED lighting effects from top to bottom attracts players attention.

Perfect for casual and core players, the gameplay experience is exhilarating and fun. Using the accelerator on the quadbike handles players must race to the finish line. Use the boost, avoid obstacles, drift and perform stunts to show off their skills. Players can race across ten exotic environments, choose from five race characters and pick one of five different vehicles, each with different power and design. Featuring three exciting game modes and bike upgrade system, ATV Slam encourages plenty of repeat play.

ATV Slam uses industry-leading graphics software architecture “Unreal Engine 4” to deliver real sense of speed, lighting, realistic in-game physics and razor-sharp graphics. All these graphics come to life on a huge 47” HD LED 60 frames per second monitor. Combined with the custom developed motion platform lets players feel every bump, crash and drift, just like being on a real ATV bike. There’s even air cannon that blows wind in players hair for that truly immersive experience.

ATV Slam is right on the mark with what players are looking for nowadays. Players want a thrilling gameplay experience, that’s off track and has lots of explosive action. They expect a visual experience that is slick, immersive and feels realistic, from a visual and mechanical standpoint. We also recognise the industry’s need for a truly spectacular quad bike racing game – SEGA’s ATV Slam delivers just that!” says Lester Travasso, Sales and Marketing Executive at SEGA.

When assembled a single unit of ATV Slam measures 93” (235cm) deep, 47” (118cm) wide and 102” (258cm) tall. To take your revenue to the next level present ATV Slam as a four-player setup.

ATV Slam is shipping now so to place your order contact SEGA on +1 847-364-9787, +44 (0)208 391 8090,, or contact your Local Authorized SEGA Distributor.



  1. Dustin Wilcox July 12, 2019 at 2:32 pm - Reply

    They said so many words in that trailer but said almost nothing about the gameplay. Nice.

    Also, I believe this quote vividly illustrates the sheer contempt manufacturers display toward players when advertising to operators: “Just watch the income roll in and dominate the charts for years to come.” Like, okay? Who cares? Is the game any good or am I just a number to you?

    I’ve said it multiple times now, but it’s something I believe in firmly. Developers SHOULD NOT advertise to operators online. They literally have the perfect platform to communicate with gamers and they’re like, “LOOK AT THAT CASH BOX HURRRRR!”

    My opinion? If you advertise a game on its merits–and make sure players know it exists–you’ll have already sold the operator on its merits. And if the operator still isn’t convinced? Let the distributors throw numbers at ’em.

    I can’t even put into words how off-putting it is to be looked at as a cash figure in these trailers.

    • arcadehero July 13, 2019 at 9:22 am - Reply

      Video trailers have become the new arcade flyer…much easier to communicate to op buyers. The flyer has long been lost as an art form and effective marketing tool, so these take the place (even then, not consistently across manufacturers).

      I wouldn’t be averse to a trailer for operators that is handled through distributors and a trailer for gamers.

      I suppose I should be doing more arcade reviews…although a group review would be really nice (get input across a few different perspectives)

  2. Dustin Wilcox July 12, 2019 at 2:34 pm - Reply

    Oh no. I wrote this whole comment and now it’s just gone.

  3. mrjbrpg July 14, 2019 at 9:49 am - Reply


    You mentioned about wanting more arcade reviews and like to do it as a group? That sounds like a swell idea. Why not gather like minded folks and discuss the games released for arcades together to get a more well-rounded evaluation

  4. Dustin Wilcox July 15, 2019 at 3:56 am - Reply

    If you’re ever looking for interested parties to join a group review, I won’t say I’m opposed to that idea, LOL. 😉

    I’ve got this pretty good AT-2020 microphone that doesn’t get a lot of use!

    More to the point, I agree that an operator-centric trailer and player-centric sent through avenues would be ideal.

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