Namco adds a new and improved bowling area, including VIP lanes, vibrant display screens, and a new bar/reception area
The extensive refurbishment reinforces the venue’s position as the flagship location for the company’s newly unveiled Namco brand identity. As the first site to showcase the updated look, it sets the benchmark for a wider investment programme across the UK estate, with a brand-new customer website also launching in the coming weeks.
The transformed venue features a completely refreshed interior, an enhanced bowling experience with new VIP lanes and vibrant display screens, a larger combined reception and bar area, upgraded attraction zones, an expanded Japanese IP retail offering and redesigned social spaces, creating a more modern and welcoming destination for guests of all ages.
The Trafford Centre refurbishment forms part of a wider rollout of the updated Namco identity, with the remaining UK locations adopting the new branding over the coming months.
Rob Cook, Location-based Operations Director at Bandai Namco Amusement Europe, stated: “The Trafford Centre has always been our flagship venue, so it was the natural place to introduce the next chapter of the Namco brand in the UK.
“This refurbishment celebrates our heritage while delivering the modern entertainment experience today’s guests expect. From the upgraded bowling facilities and enhanced social spaces to our expanded Japanese IP offering, every element has been designed to create an even more engaging destination for families, friends and fans alike.
“As we roll out the updated Namco identity across the rest of our UK estate, this first extensive refresh demonstrates our commitment to investing in exceptional entertainment experiences and delivering on our vision of ‘Fun for All into the Future.’”
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