Launching a new arcade game is no easy task as the factors surrounding that are much more complicated and costly than a home game. If you are someone that is “indie”; i.e., no name recognition, then the task becomes even more daunting to get people to pay attention to your work. Both operators and players tend to focus on established names. So if you are an indie arcade developer, how do you get people to pay attention to your work? The creators of Killer Queen Arcade have a pretty good idea how to go about it and they shared that knowledge at GDC 2016 (this video was released 3 days ago):
Killer Queen Arcade itself was originally released in 2014 with a new version launched with help from Raw Thrills earlier this year. It is one of the few games I’ve had people reach out to me at my own arcade about, saying they would help build a community. I’ve had a rocky experience with that locally but at least the reports on KQA around the country are that the game manages to do exceptionally well, thanks to these efforts by the fans. I also know that the team behind Skycurser is working on something along those lines to help boost interest in their Skycurser game. What marketing methods do you think work best for indie titles?