IAAPA Expo Europe 2026: The Preview

The second major amusement industry trade show of September is nearly here, as the main event of IAAPA Expo Europe 2026 gets underway from tomorrow at the Excel center in London, England. We will have coverage of the show once it is over and done with, but before then, here is our preview of all the noteworthy arcade companies who are attending. This can also be used as a mini guide of sorts for anyone going there with a focus on arcade games. Chances are that many of them will have redemption too, if that is also in your wheelhouse.

Also for those interested, I am doing a live preview of this for the weekly Arcade Update on YouTube, so head over there to check that out if you want to chat…

IAAPA Expo Europe 2026 – Advertisers

As is tradition, before getting into the main bulk of the exhibitors we shall start off with our current Arcade Heroes advertisers and sponsors at the time of writing this. If you read our work, are from a company and are interested in joining them, don’t hesitate to get in touch 🙂

Note that Raw Thrills are represented in Europe by Bandai Namco Amusement Europe, so that is where you will find their games. Stranger Things Arcade will make it’s European debut at the show, while products from other companies will be on hand there, per usual. Find BNAE right below this section. We’ve not heard of any indications that something new-new from Raw will be there, although a show surprise is not outside the realms of possibility, as such things have been done before (they just aren’t as common with RT as they used to be).

TouchMagix

Booth S3011. TouchMagix are continuing their push into more traditional ticket redemption, as they are going to unveil their second carnival piece, Knock ‘A’ Duck. That will be there alongside the first, Pickleball Toss, and presumably one or two other games as well. Read a press release about Knock ‘A’ Duck here.

Wahlap

Booth S3303. Wahlap began attending IAAPA Expo Europe in their own right just last year, and they return here with a smaller booth than the one we just saw at GTI Asia China, with the two Asphalt games, Phantom Vanguard, Miraculous, and Nerves of Ale (an odd looking ‘irritating stick’-type piece for bars). Other games of theirs can also be found at distributor booths, as we will get onto in a moment.

Ace Amusement

Booth S2003. Among many other Chinese companies, Ace will also be attending IAAPA Expo Europe, but what they will have is unknown as of right now. However, it is fairly likely they will have at least one or two of the new games they showed off at GTI Asia China just the other week, and UK distributors UDC will also have some of their product (though specifically which is also unknown).

Also, a quick shout out to PrimeTime Amusements, who sponsored my trip over to Chicago for the Fallout pinball coverage. They are additionally at the show, on booth S2428. It’s a small booth, but Walter and Val will be there. If you haven’t met them before, stop by and say hi.

IAAPA Expo Europe 2026 – Arcade Exhibitors

Now onto the main arcade exhibitors we will be talking about, mainly comprising of the key distributors and manufacturers on the European scene. There are also numerous Chinese companies who will be attending, but due to many not providing previews or seeming less focused on video games, we have only spotlighted a few of them.

Bandai Namco Amusement Europe

Booth S2603. Bandai Namco have promised an exciting IAAPA for us in November, with the imminent trade show debut of Resident Evil 2: Arcade, but before all that it looks like they are using this show to mainly give European debuts to existing pieces from the many companies they distribute over there. Some of these (Raw Thrills’ Stranger Things Arcade, Adrenaline’s Disney Speedstorm Arcade, and Triotech’s Typhoon Shockwave) can be seen below; this press release also mentions they will have the Hyper Grid, and Andamiro’s Nickelodeon Kart Racers Arcade, which they have been recently testing out in the UK and is still due to start shipping soon. They are carrying JET’s Giga Shot too, which continues to do quite well for me.

Electrocoin

Booth S2203. Electrocoin are offering much of what they showed off at the previous UK events this year (including pinball from Stern, who also have their own booth at S3110), with the addition of a “mystery machine” and a “mystery new driver”. What those are is anyone’s guess; it’s been a while since they last sold any racing games. Also notable is that as well as DDR Universal putting in a return appearance here, it seems that Konami representatives will be in attendance, ahead of their booth at IAAPA this November. Could we get any surprises from them? Who knows…

ELMAC II

Booth S233. ELMAC are a regional Italian distributor who often end up carrying games that other European companies don’t have, typically from China. They have the likes of Hover Rush and Monster Eye 3, and from the looks of their YouTube, that also now includes Chasing Speed, which is offered by Yuto (more on them later) in the East. Their advert in this month’s InterGame additionally features a four player Dino Attack shooter from Ace, though whether it will be there with them isn’t entirely clear.

Flamestone

Booth S3311. We recently covered Flamestone’s presence at GTI Asia China, where they had a ginormous new shooter for eight players. Unsurprisingly, they won’t have a big enough booth for that here, but they will be bringing two of their other big new pieces, Flamestone Jet and Armor. These are two that their frequent US distributors JET Games have not picked up (yet), so it remains to be seen what they may do with them. One of their electromechanical shooters will also be at the show; see the rundown of Sega Amusements’ lineup for that.

Joint Fun

Booth S3211. This next Chinese company who have made a few odd games (including Running Ostrich pictured below) haven’t shown their face much overseas yet, but they are doing so here. Unfortunately their website hasn’t been updated in several months (to the point its security certificate expired some time ago), so we have no way of knowing what they will bring, however they will be there for sure. Their VR division, Daka VR, will also have a neighboring booth with them, so that’s something.

Kalkomat

Booth S1802. Kalkomat are often the first port of call when it comes to the ever-profitable boxers, and they will have their full range on offer as always. That range has recently expanded to include their TV Boxer, which takes aim at the competition with video screens (e.g. the Cyber Boxer and E-Sports Boxer Combo).

Sega Amusements

Booths S2412 and S2213. Sega Amusements have shared two previews for their IAAPA Europe lineup; the first looks at most of what will be there in video games, such as the UK debut for 3MindWave and Wahlap’s Storm Racer 2, as well as returning titles like Daytona Championship USA Motion Edition and Speed Rider 4DX. The second is more focused on redemption (including ICE’s newest ICE Ball X roller), though it does also mention they will have Flamestone’s Shooting Carnival. Interestingly, Blue Motion Games’ John Wick: Continental Pursuit went up on their website recently too; it does not appear in either press release, but is in an email sent out by them today, so they will have that.

Superwin

Booth S2807. Superwin are among several Chinese companies attending where it’s hard to know exactly what they are bringing, but they will be there with a booth. GTI Asia China recently saw them put plenty of focus on their Flash Racer and Rider games, so perhaps we will see those and a smaller piece or two like Crazy Football. Bandai Namco will also have their Mini World Motion shooter and Strike Hook prize game.

UDC

Booth S1336. UDC haven’t talked too much about what they will be bringing to the show, which is a little unusual for them. Most of the previews they have given out include games we have seen before from them (e.g. Racing Xtreme, StepManiaX, and Dance Show in the below ad), but maybe they are keeping the powder dry for some surprises. Some new titles by Ace Amusement would be a safe bet, though; perhaps Cold Trigger might be among them, with there not being any shooter out of the current lineup that we see.

UNIS

Booth S3206. UNIS are exhibiting with UK distributors Instance Automatics, where both will finally have some of their newest video games after focusing more on redemption at other recent trade shows in the country. These will include Cyberpunk 2077: Chrome Rush, Ski Hero, and Pickleball Rivals, as well as several pushers and merchandisers like the new King of Cards, which they recently tested in the UK.

WIK

Booths S117 and S123. WIK are a Polish manufacturer that have been responsible for many a alley roller and air hockey table, making the original base designs used by Bandai Namco in some of their Pac-Man Street machines (and a few other items). Their site currently has a pop up directing you to their spot on the show map, but they have not released any preview. Having said that, the most recent video on their channel shows off a neat looking new mixed reality redemption piece called Squid Battle, so that’s something to possibly expect:

Yuto Games

Booth S1907. Yuto have inevitably been on the social media drive in the aftermath of GTI Asia China, where they waited until the last few days before posting more videos for it. They didn’t miss a sweat in promoting their appearance here too, where besides ELMAC II having Chasing Speed they will also have their very own booth.

IAAPA Expo Europe 2026 – Attraction Exhibitors

IAAPA means numerous attraction-focused companies alongside those who mainly deal in arcade games, and we do cover some of this sector, so here are a few companies that fall within our remit. Note that this is hardly all of them though, so if you have any other company you are looking for, use IAAPA’s exhibitor finder.

501 Fun

Booth S4543. 501 Fun have been working with Sega Amusements a lot in recent years to distribute their SMARTS Augmented Reality Darts and Interactive Mini Golf systems, and it looks like that will continue as they are now launching Virtual Archery. Like John Wick earlier, this oddly isn’t mentioned in SAI’s previews, but given 501 have their own booth, it would be surprising if this does not show up here.

DOF Robotics

Booths S317 and S417. DOF made a splash at Amusement Expo back in March when they brought along their Compact Flying Theater, though ‘compact’ was only relative to other flying theaters here. They have now renamed this to SphereFly, and sent out an email stating that it will be at the show. DOF are also holding a press release there for “New partnerships and major annoucements”, where perhaps that will give a preview of their upcoming IAAPA US presence. They have still been promoting their Angry Birds Fury Road racer here and there too, but we thought that one had been quietly dropped for a little while, so we’ll have to see if it pops up again.

Holovis

Booth S2031. Holovis tend to drop off our radar a little between trade shows, but when IAAPA season comes they often have something new. This year they will be there once again with the 360Golf team, and mainly showcasing a demo of their Onboard Audio system for attractions (among other projects). Here’s a cool drone tour of their HQ that went up on their YouTube recently:

Triotech

Booth S2223. As mentioned previously, Triotech’s Typhoon Shockwave will be available at Bandai Namco (who have already started shipping units in Europe), but they are also around at their own booth. There, they will be showcasing Jumanji: Cobra Quest, the latest experience for their XR Dark Ride based on the films. That one has been announced since March, but this will be its first trade show appearance. Also of note, Triotech just made some new executive appointments, which are announced with a press release here.

NeoXperiences

Booth S4523. This French company focuses on immersive reality rooms in the competitive socailizing sector, and have interestingly designed their booth to look like a “fully fledged interactive park” this year. Among the new pieces on it will be Neo-Soccer, a soccer immersive reality room they have made in co-operation with Urban Koncept, and an evolved version of Neo-Fast, which now offers floor projection as well as wall.

Rilix

Booth S4834. Rilix attended a UK trade show in their own right for the first time at EAG this January, and they will return at IAAPA Europe with their virtual reality coaster systems. They have been quiet for a few months now, so no preview is available, but they were around at Amusement Expo in March as well, as this video of their Rush system (which will likely be here too) shows:

Robobike

Booth S146. Also back from EAG is this company, whose titular concept turned some heads for being a fully UK-designed, engineered and manufactured simulator, with several patents pending for their innovative setups (two of which specially accommodating children and disabled people). The latest issue of InterGame touts them as “the future of simcades”; it will be certainly interesting to see where they go in the near future:

Valo Motion

Booth S2502. Valo are currently celebrating their 10th anniversary in business, and have unveiled two new concepts coming to IAAPA Expo Europe as part of that. One is Groundfall, a twist on the usual floor is lava-type that they tout as receiving “200M+ views as one title in ValoArena’s library”, and the other is the huge ValoBoard, a mixed reality multi-game boarding simulator. This comes pre-built with snowboarding and skateboarding experiences, as well as a multiplayer party game where you try to knock each other off a platform:

VEX Solutions

Booth S4912. Like many others who previously did VR, VEX made their pivot to augmented/mixed reality recently. They achieved that by making the Party Dash, one of the most advanced ‘pixel tile’ systems out there. VEX are now bringing out smaller footprint versions of this, accommodating both single and two player play. As well as that, they now have the Smash Dash, which does much the same but without an LED wall.

That marks the end of our IAAPA Expo Europe 2026 preview; keep an eye on the website and social media channels in the coming week though, as we will have coverage of the show coming along thanks to our local sources like Ted (including a full round-up). Until then, which of the arcade games previewed here interest you the most?