Carrier named Vice-President, Sales & Business Development; Couture named Vice-President, Marketing & Strategic Growth

September 21, 2026 —

FOR IMMEDIATE RELEASE

TRIOTECH APPOINTS MARTIN CARRIER AND JEAN-FRANÇOIS COUTURE TO DRIVE GLOBAL GROWTH

Carrier named Vice-President, Sales & Business Development; Couture named Vice-President, Marketing & Strategic Growth

MONTRÉAL, QUÉBEC — Triotech, an award-winning creator of interactive and media-based attractions, today announced the appointments of Martin Carrier as Vice-President, Sales & Business Development, and Jean-François Couture as Vice-President, Marketing & Strategic Growth.

Triotech

The appointments represent a natural evolution of Triotech’s leadership as the company builds on its international success. By aligning commercial leadership, brand development and strategic growth, Triotech is positioning itself to broaden its global reach, diversify its markets and business models, and create new opportunities for clients and partners.

Carrier will lead Triotech’s global sales and business development activities. He will oversee the company’s sales force, grow direct sales and expand its international network of agents and distributors to drive sustainable revenue growth.

Carrier brings nearly 30 years of executive experience across the video game, film, television, live production and entertainment technology industries. He has held senior leadership positions at Solotech, MELS, Frima, Warner Bros. Games Montréal and Ubisoft Montréal, contributing to business growth, organizational transformation and international market development. He has also served on several prominent boards, including the Entertainment Software Association of Canada and Bibliothèque et Archives nationales du Québec.

Couture will lead Triotech’s global brand, marketing and communications strategy across digital and traditional channels, with a focus on increasing brand awareness and strengthening the company’s international reputation. He will oversee go-to-market strategy, product marketing, market intelligence and media relations while advancing new markets, business models and strategic partnerships.

Couture brings more than 25 years of experience in B2B and B2C brand strategy and marketing. He began his career marketing global data solutions to the pharmaceutical and environment, health and safety (EH&S) sectors. For nearly two decades, he founded and led a marketing agency, building and scaling brands in local and international markets. As Chief Marketing Officer of The Trekking Group, he helped grow a portfolio of outdoor aerial adventure parks spanning 12 North American locations and led strategic sales initiatives for aerial attractions across the continent.

“Our ambition is clear: to become one of the world’s best out-of-home entertainment companies. Reaching that goal requires experienced leaders who raise our standards and turn ideas into results,” said Ernest Yale, Founder, President and CEO of Triotech. “Martin and Jean-François bring the agility, energy and complementary expertise to help Triotech move confidently into its next chapter.”

About Triotech

Triotech creates award-winning interactive and media-based attractions for the global location-based entertainment industry. Its portfolio ranges from compact attractions for family entertainment centers to large-scale signature rides for amusement and theme parks, as well as engaging edutainment experiences. From interactive theaters and immersive dark rides to walkthrough attractions and entertainment simulators, Triotech combines creativity, technology and operational expertise to captivate guests and deliver lasting value to operators.

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