Sega News: Bowlplex signs deal with Sega AM Europe; Operation Ghost seen

arcadehero July 5, 2011 2

Newsfeed 1071 via The Stinger Report

Two bits of Sega goodness for you today. Let’s start with one of their upcoming games which if you live outside of Japan, there is a very good chance you’ll come across it before too long, depending upon when Sega decides to release it.

The last time we posted about the upcoming Operation G.H.O.S.T., comments weren’t too kind to the cabinet but there is some reason to the madness – take note of the white scope on top of the gun. That is an augmented reality bit to be used in the game, possibly along the lines of Silent Scope but obviously it doesn’t need to be used all the time. The lit-up sides of the cabinet seem to indicate where the gun is aiming which is a neat idea, possibly a more enhanced type of gun tracking than is normally used. Hopefully the graphics have been upgraded as one report I read from a Japanese website said it looked like a Wii-game, but that was a test version and often things change from test to final product. Picture source.

Next up, Bowlplex is teaming up with Sega Amusements Europe to create the Sega Active Zone at their Bowlplex Centers. Full press release can be seen below the break:

PRESS RELEASE**********************************************************************************************************

Bowlplex, gets SEGA Active

Leading ten pin bowling and leisure centre provider, Bowlplex, has announced a major, exclusive deal with amusement and entertainments giant SEGA.

Bowlplex has teamed up with SEGA Amusements Europe Ltd to launch the brand new SEGA Active Zone experience.

The announcement follows an investment of more than £2 million in state-of-the-art equipment and interactive amusement games across its 18 entertainment Centres in the UK.

SEGA Active Zone features a selection of family favourites with a twist from the Sonic Sports Collection, such as Sonic Sports Air Hockey and Sonic

Sports Basketball and has been designed with recognisable SEGA branding and colours, as well as its iconic Sonic the Hedgehog character, which celebrates its 20th anniversary on June 23, 2011.

Tracy Standish, Managing Director of Bowlplex, said: “We’re really excited about the partnership with SEGA. It’s such a prominent brand within the industry and we’re thrilled to be associated with the company on this level. We work hard to push the boundaries of family entertainment and strive to be the first to introduce new concepts and we believe working with SEGA to introduce SEGA Active Zone is testament to that.

“We use the ‘Great Indoors’ tagline to express our commitment to being an all-weather attraction which offers entertainment for people from all walks of life; whether it’s families with young children, young adults, our more senior crowd or businesses who want to host corporate parties or team building events with us. The introduction of SEGA Active Zone adds an extra dimension to what we already offer to them, meaning that visitors can enjoy a great day out, bowling, playing interactive amusement games and having lunch, dinner and drinks.



 Kind Regards,

Martin Riley

International Sales Manager

Sega Amusements Europe Ltd:

Email: : Mob: 0044 (0) 7973 471 760

Direct Line: 0044 (0) 20 8391 8079 : Skype: martinsegaeurope


  1. Arcades4ever July 5, 2011 at 10:20 am - Reply

    Hmmm seems like namco funscape might have competition 🙂 I’m rather looking forward o trying out operation ghost and I like the soind of using augment reality, It’ll be very interesting to see how that will work and how it will take advantage of the technology and other features 🙂

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