The arcade side of the business is a little bit different from what you find for home consoles and those differences lead to an alternative way of handling marketing. The basic layout of the biz goes like this: Developer > Manufacturer > Distributor > Arcade operator > player. Within that, most of the marketing efforts take place between distributors and their customers, the operator – not so much the end player.
There are exceptions to that of course. You’ve probably noticed the Raw Thrills ad on the sidebar here has changed from Jurassic Park to TMNT…yes, it is a paid advertisement to boot. 😉 Just getting those disclosures out of the way. Raw Thrills also posted this trailer first to their YouTube channel, it was then added by other distributors to theirs.
As you might have read from the other day, TMNT began shipping out to locations a little over a week ago.
So with all of that in mind, here’s the new TMNT sales trailer – something that has been designed much more for operators to get them to buy than to draw players in. The production value of the trailer is nice, with the cabinet being a 3D object and details about the game flying around. The info about the sound system and 3 year warranty on the PC is new (and quite attractive – most manufacturers provide a measly “90 limited warranty on parts”) for most of their titles with no options to extend. Anything having more than a year on it is almost unheard of. There is some brief direct capture footage as well but it looks to be running slower than the game did in person – 30FPS as opposed to the 60 that the game actually runs at. Might be due to the capture hardware; I recently tried to direct capture Galaga Assault and Jurassic Park but both games were outputting resolutions that my capture device didn’t agree with. Anyways, the trailer: (NOTE: Originally Raw Thrills posted this but then they removed it and it’s on the Betson channel. Betson is a distributor) UPDATE #3 (5/7/18) – Well I’m not sure what the deal was here but it seems that the Betson trailer was also quietly taken down. Now it’s back up on the Raw Thrills channel again. Hopefully it stays that way:
On Twitter I’ve seen many locations getting one already; Raw Thrills has also posted some photos of units on the production floor(always a nice sight). As said previously, I have one on order – just waiting to hear that it’s on a truck over to my venue. When it arrives, I’ll do an unboxing video; if the resolution is compatible, capture some direct footage too.
Have you had a chance to play it yet? If so, what did you think?