February Trade Shows: NJAA Expo (New Jersey); FEExpo (Italy); DEAL (Dubai)

Though the main arcade trade shows of the first quarter of the year happen with EAG in January and Amusement Expo International in March, in-between them there tend to be a few smaller events held across the world. Before the month wraps up, we have got a quick look at three of these from afar: NJAA Expo in Atlantic City, NJ, FEExpo in Bergamo, Italy, and DEAL in Dubai, UAE.

NJAA Expo (New Jersey)

Up to now we have not acknowledged the New Jersey Attractions Association Expo (also known as the Annual East Coast Gift & Variety Show) held at the Atlantic City Convention Center in a particularly big way, but this event has been the US East Coast’s main trade show with some amusement industry focus for a while now. Actual arcade machines and amusement aren’t typically the biggest part of it, as there’s a lot of emphasis on gifts and merchandise on show, and with us not attending it we rarely get many insights of the games do turn up there – besides what the companies themselves officially share. It has been mentioned by us in passing once or twice though, as occasionally something new of interest can still appear.

Fortunately enough, friend of the site and prolific arcade tour YouTuber Christopher J./S1ckH4ndsRBN was there this time to check out and film everything that had been brought along. With the exception of Pipeline Games, only two distributors appeared in the form of Betson and Player One (soon to be renamed Kiddleton by Genda), but both had a variety of games from numerous major manufacturers on hand.

As one can see from his below video, the main new product of interest that appeared there was Andamiro’s offerings, which appeared through both Player One and Betson. As well as their Nickelodeon Kart Racers Arcade, which unusually debuted at Super MAGFest in January before being presented to the business here (with developers from Team Infinity on hand), they had their new Dragons pusher making its first non-location test appearance. We haven’t acknowledged this much since it is a redemption game, but this is another trading card-based marble pusher IP piece, with the added difference of a Plinko gameplay mechanic (making it what Andamiro calls “push-inko”). Sounds fun for those interested:

Besides that, there was also Speed Rider 4DX via North American distributors Bandai Namco, as well as Godzilla Kaiju Wars Deluxe and Jackpot Racer from Raw Thrills, amongst various redemption pieces like Simon Arcade. All in all, NJAA definitely isn’t one of the biggest shows, but Andamiro bringing a couple of its games out early (and S1ckH4nds filming his detailed video tour) did warrant this nod for a change.

FEExpo (Italy)

One show that hasn’t been going for long but has quickly became one of its country’s main amusement events is the Family Entertainment Expo, which just finished up its fourth year in Bergamo, Italy. This is the home of all the big Italian distributors like Faroplay and ELMAC II, who sometimes end up picking up games that aren’t available yet in the US or even the rest of Europe. To give an instance of that, a number of new titles did not appear at the UK’s last EAG, and so they actually appeared first on the continent here, like the just-about-visible Phantom Vanguard (which just began shipping in North America) next to Godzilla below.

For a wider view of Faroplay’s booth beyond the right side of the above photo, you can also see Monster Eye 3 Unite and LAI Games’ Cyberpunk 2077: Turf Wars here, as well as various redemption in the background. There’s also something that looks like a VR simulator of some type (it’s not clear which) just behind a couple of ICE’s games, possibly one of the only examples seen there.

Next to the two Asphalt arcade games here is another piece from Wahlap, but one that has oddly not turned up anywhere outside of China until now – Storm Rider X. This was revealed by the company alongside Storm Racer 2 last year, as both are developed by them with 3MindWave and use their big 85″ vertical screens, but only the latter has been seeing any USA action so far; perhaps SRX will come at a later date?

Then for a couple of games from Ace Amusement (who ELMAC mainly distribute in Italy), alongside Racing Xtreme they had one of their newest titles that like SRX above had not been seen outside of China up to this point; Hover Rush. It was surprising to not see this at IAAPA given they’ve been touting it as the “World’s First All-Terrain Extreme Racing” game, but it’s possible they didn’t want it to distract from others.

Also here directly were Electrocoin, who showed off the new DDR Universal Model again after its debut at EAG, and videmption manufacturers RePlay, who had a few new pieces and the Talking Tom GoldRush game that JET Games have over in the US. According to one of Electrocoin’s owners in the linked article, FEExpo expanded this year to use a second hall, so it’s good to hear it is going from strength to strength.

As an aside, while they were not there exhibiting this time, I did hear that Alan-1 have inked a deal with one of the Italian distributors, so next year there is a strong chance of their products making an appearance…

DEAL (Dubai)

Finally, whilst DEAL did already get a mention in a recent Newsbytes for not featuring much of note this year, it is worth a quick glance while we’re here in this round-up. Like FEExpo above, this is a regional show that tends to chiefly be the domain of a couple big dedicated distributors, in this case ASI (Amusement Services International) and Warehouse of Games. The latter haven’t posted tons from the show besides a preview, but they did have VEX’s Party Dash attraction and the two player model of Blue Motion Games’ Desert Chase, as well as several games seen at the other shows (Storm Racer 2, Jackpot Racer etc).

Meanwhile ASI had Speed Rider 4DX and LAI’s Ubisoft All-Star VR in prime position at the front of their booth, as well as several pieces from the likes of Superwin, Bay Tek, Coastal, Bandai Namco, and Sega Amusements, including Daytona Championship USA Motion Edition as seen below (which we recently got official release information on – it’s not shipping just yet, though was supposed to be). For a quick look at everything else they had, if you’re on LinkedIn they have got videos up for every day the show was open.

DEAL did have a contingent of Chinese companies appearing directly too, including Yuto Games, who inevitably published their own videos of their booth. UDC out of the UK also appeared since they sell into the Middle East, with StepManiaX on hand as usual (it and the game’s team also appeared at FEExpo for a special Italian tournament)… though they haven’t promoted it like they did here with an AI robot dog before.

One other thing worth noting about DEAL is that from next year, its organizers will change from International Expo-Consults (who have held the show for 32 years) to Global Links, who run a few other Dubai-based events. It will be interesting to see whether there are any changes moving forward… or more new-new games appearing there to make up for this year, where there seemingly weren’t any.

That’s it for this look at three of the trade shows that happened in February, but stay tuned to the site and YouTube channel, as Amusement Expo 2026 is just around the corner with several new arcade game reveals in the pipeline. For now though, which of the titles seen here at NJAA 2026, FEExpo and DEAL interest you most?