Sega ATEI Line Up 2007

With the ATEI at Earls Court fastly approaching I thought I scourer the web for any press releases. First up we have Sega Amusements Europe’s press release, look out for more soon.                                          

Sega Amusements Europe Ltd. will be taking the largest stand space ever seen outside of Japan for the company at the forth coming ATEI in a few weeks – 102% larger than last years in fact. The proud claim comes as part of Sega taking the lead in moving upstairs at the Earl’s Court venue and adopting the largest stand in the hall. “The need for more stand space is more apparent than ever this year with the quantity and variety of equipment we are showing, aside from the fact that we will be showing the largest amusement machine the industry has ever seen in the form of Out Run 2 Special Attraction”, commented Justin Burke of Sega. The growing company will be spread over 500sq metres and offer visitors a range that will include driving, shooting, novelty, sport, centrepieces and attractions in a variety of cabinet formats that put Sega head and shoulders above the competition. Along with the first outing for the company’s new spares division, Sega Total Solutions, who as of February 2007 will be supplying Sega spares direct to the market place.  Measuring 8.25m wide the 8 player Out Run 2 Special Attraction is a hot contender to steal machine of the show before it even starts. Without being shown in Europe yet the orders are coming in thick and fast according to Sega – proving ‘size does matter!’ Featuring the moulded rear end of four Ferrari’s the game has four 62” screens, over head live leader board monitor, full motion based simulation, and the unique ‘Driver Switching System’ allowing two players to drive the same car! The product will be available as a two and four car version. Sega has the reputation for producing some of the best gun games the industry has seen and will be showing two new ones at the show. In a new format Too Spicy turns the usual format of players fighting with each other to fighting against each other. To maximise the effect of this, the game will come as two single upright cabinets that are linked and set up back to back. Based around the dark world of gang land tribes the scene is set in the back streets, warehouses and subways of
Hong Kong.  After the tremendously successful Ghost Squad of 2005 that sold in excess of 800 units, the follow up Ghost Squad Evolution promises to be another hit across
Europe. The game will get is world premier at the ATEI this year and will be available for Easter. Following the release of Let’s Go Jungle in December the game has had extremely high cash box returns. The two player fantasy jungle shooting game is housed in a ‘can’t miss’ Jeep themed theatre cabinet. Sega admits to being caught out by the success of this title and has multiplied original production quantities four fold already “It is been the winter success story as far as we are concerned” commented Justin Burke. After the launch of Sega Kid’s games at last years ATEI the company is now rolling out more titles. Concentrating on Dinosaurking in 2006 to phenomenal results in an exclusive launch with Leisure Link and Bourne Leisure this year will see that ‘boys’ orientated game complemented with the ‘girls’ version of Love & Berry. The fashion based card collecting game is set to take pride of place at front of stand. By show time Sega will have 336 Kids’ games in the UK and 816 by March across
Europe. With other licensed titles in the pipeline and an animation series in Italy and
Spain the Sega Kids concept seems to have worked, proved any sceptics wrong and is certainly here to stay.  Additionally Sega will be showing the House and Dead 4 Special Attraction, the latest version of World Club Champion Football 2005 – 2006, the full range of Afterburner Climax cabinets, and the Lindbergh universal upright cabinet.  Sega’s new stand numbers are 2020 / 2030 and can be found on the upper level of Earl’s Court.