Digital Out-Of-Home Interactive Entertainment Conference coming to London, July 14th

arcadehero May 13, 2011 2

A new conference that focuses on digital out-of-home entertainment (a fancier way of saying what we do in the amusement industry) is coming to London this July, where trade experts and professionals will gather to discuss the future of our industry, along with looking at future trends and technologies that will be a driving force behind it all. Among the sponsors of this event is KWP Limited, who you might know is the provider of our Stinger Report newsfeeds here at AH. It’s too early to tell what will come of the discussions that will take place during this conference but arcade gaming is going to be a part of  that (along with other important amusement aspects such as 3D/4D/5D, exergaming and more). More details to be found via the link below…
DNA : The Digital Out-of-Home Interactive Entertainment Conference

Public Interactive Entertainment Industry
Launches UK Executive Conference

Conference Sponsors: UK Trade & Investment ( / White Hutchison Leisure & Learning Group / KWP Limited

Supporting Associations: Ales UK

[ London, 12th May 2011 ] – The Digital Out-of-Home Interactive Entertainment (DOE) industry now has its very own UK conference, following the formal announcement of the inaugural launch of the one-day `DNA Conference´ set for this July in London, England.

This pioneering event will take place on the 14th of July, 2011, in the heart of London, at the prominent 1 Victoria Street Conference Centre, held in conjunction and with the support of the UK Trade & Investment (UKTI).

A fixed registration of 100 industry executives, amusement experts, association members and media representatives will gather to discuss innovative new trends and technologies, along with the long-term outlook and future of this growing and vibrant global industry.

This first-ever UK conference, dedicated entirely to the DOE sector and supported by UK Trade & Investment, will focus on key areas of this rapidly evolving market, and will offer both thought-provoking and highly informative sessions and interactive panel discussions, lead by experienced and knowledgeable ‘industry insiders’.

The conference will kick-off with a special keynote presentation from the well-respected industry expert Randy White (White Hutchinson Leisure & Learning Group), one of the world’s foremost authorities on feasibility, brand development, design and production of Entertainment, Eatertainment, Edutainment and Leisure facilities, and he will highlight his vast expertise to the UK audience at this ground-breaking and very informative event.

The keynote address will be followed by (6) dedicated sessions, with commentary on areas of interest from the leading executives in their fields. These sessions will be moderated by well-known industry specialist and media commentator Kevin Williams (KWP Limited), a leading international expert in the DOE sector, as well as in current and upcoming entertainment industry technology and social trends.

Conference Sessions detailed below will discuss both current and future trends, and offer practical knowledge and advice in the following industry sectors :

– Digital Amusement & Pay-to-Play Sector

Covering Video Amusements, technologies, manufacturing, distribution, online and Social Media marketing

– Digital Interactive Attractions

Covering 3D, 4D and 5D Simulators, Motion-Theater attractions and interactive audience systems

– ‘Retail-tainment’ & Hospitality Sector

Covering Interactive Signage and Display, Game Kiosks, TouchscreenGaming and Motion Capture Systems

– Edutainment & ExerGaming

Covering Interactive Visitor Attractions, Digital Fitness, Leisure and Educational Gaming Systems

– Interactive Gaming Content Development

Covering the development of 4D Rides, Video Amusements and porting consumer gaming content into the public pay-to-play space

– Operating in the ‘New’ Digital Out-of-Home Entertainment Environment

Covering operation within Family Entertainment Centers, Location- Based Entertainment sites, Smart Payment Systems and Social Network applications

This high-level conference program will offer far-reaching insights into key aspects of this evolving market – what defines the market now, and what will define it in the future, along with many industry professionals sharing their personal success stories that are shaping the amusement sectors’ current and future growth and global prosperity.

In addition to the Conference, a separate ‘Break-Out’ room with (10) tables will be provided on-site to facilitate intimate face-to-face interactions amongst conference delegates and industry experts alike; tables hired by attending corporations.

After the last session of the day, the event will then relocate to the banks of the River Thames for a special evening VIP Delegates Reception, offering a very relaxing and convivial environment for socializing between conference delegates and attendees.

Conference Details :

Date : July 14, 2011 | 10 AM to 6:30 PM GMT

Location : 1 Victoria Street Conference Centre, London, UK

Seats : 100 Maximum Capacity

Tickets : Early Purchase: £399 [until 6/30] | Normal Fee: £499

To Register Online :

* PLEASE BE ADVISED – The conference is focused wholly on the DOE sector, and has absolutely no link, nor will it cover, any aspect of the gaming, gambling or casino sectors.

Organizer Backgrounds :

The DNA Conference : The inaugural conference of the Digital Out-of-Home Entertainment Network Association (DNA) – The DNA’s charter is to represent and promote the interests and prosperity of all industry Manufacturers, Suppliers and Operators in the Amusements, Interactive Digital Attractions & Simulators, ExerGaming, Kid / EduTainment, Videmption, Retail-Tainment, Digital Hospitality, Game Content Providers, Digital Kiosks and Smart Payment Systems sectors.

UK Trade & Investment (UKTI) : This government organization assists UK-based companies succeed in the increasingly competitive global economy. Its range of expertise is tailored to the needs of individual businesses to maximize their international success by providing firms with their expert business knowledge, advice and practical support.


  1. Harold Wagstaff May 17, 2011 at 9:30 am - Reply

    Will definitely try and make this one!

  2. Martine Parry July 16, 2011 at 6:12 am - Reply

    The conference went very well indeed.

    We look forward to your support for next year’s conference and the new DNA Association. Let us know your interest by contacting KWP directly.

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