It’s hard to keep track on distributor/manufacturer relations sometimes and if you visit distributor websites you sometimes find that they carry products from one company but not another. It’s obviously in the best interest for manufacturers to get their product distributed through as many avenues as possible and it’s in the interest of the distributor to get as many different products in their line-up as possible.
In regards to that, Incredible Technologies and Betson have announced an alliance where they are teaming up to distribute IT products once again. To anyone out there who gets most of their product from Betson this is good news if you’re in the market for an IT game. Hit the post break for the press release.
[Incredible Technologies] [Betson] [Discuss on the Forum]
Incredible Technologies and Betson Enterprises Form Sales Alliance
Industry Leaders Work Together to Better Serve Operators
(July 17, 2008 – Arlington Heights, IL) Incredible Technologies, the maker of the highly successful Golden Tee franchise, and Betson Enterprises have entered into a mutually beneficial agreement to work together beginning immediately. Betson Enterprises will distribute the entire Incredible Technologies line throughout its nationwide network of 11 distribution centers.
Elaine Hodgson, IT’s President and CEO said, “The coin-op industry needs its strongest companies to work together to help create new opportunities at all levels of the business. Both IT and Betson are risk takers willing to do what it takes to succeed. I encourage all manufacturers, operators, distributors and trade organizations to make decisions that help the coin-op industry compete creatively and financially with our entertainment competition.”
In the last few years Betson has achieved a better understanding of a manufacturer’s investment and challenge to bring a viable product to market. In equal measure, IT has a much better appreciation for a distributor’s ability to service a customer and finance a sale.
Bob Geschine, H. Betti Industries’ President said, “Incredible Technologies continues to show long term interest and investment into the coin-op industry. Distribution and our customers need companies like IT to help continue the pipeline of product. We are pleased to be a part of the process, and we believe we can help get more of IT’s product into the marketplace in the future. Our sales staff and our entire management team are very excited to be representing IT’s strong and long-lasting product line once again.”
Both companies feel that this is a healthy and positive step for the entire industry. “One of our most important company goals is to provide operators with choices”, said IT VP of Sales Don Pesceone. “Adding Betson Enterprises to our distributor network gives the operator another choice and eliminates a potential barrier to sales.”
For more information contact Don Pesceone at Incredible Technologies at 800-262-0323 or Rick Kirby at Betson at 800-524-2343.
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