About a week and a half ago, Betson held a media event in New York City they called the “New York Media Night” where they showcased the new Raw Thrills/Play Mechanix game Big Buck Safari and the latest version of BBHPro Online. Writers from AOL, CNet and the AP attended the event and played the games as Betson sought to bring some mainstream media attention to the latest arcade offerings.
I think it’s great for companies to reach out to more media outlets and drum up some rapport with them. I still believe that one of the greatest weaknesses of the coin-op industry is in marketing. Just compare it to the game console industry and it’s not hard to see the differences. Of course one thing is that console developers hype their games up leading up to a release whereas arcade developers seem to focus on bringing it up after the game is on the streets. Anyways, hit the post break for the full press release.
FOR IMMEDIATE RELEASE:
Betson NY Media Event Enjoys Strong Support
CARLSTADT, NJ, April 29, 2008 – Betson Enterprises a complete source for new and used coin-op amusement and vending equipment held it’s second “New York Media Night” on April 17, at the Black Bear Lodge in New York City.
The media event was an invitation only event hosted by Betson Enterprises with over 20 major media journalists in attendance. Writers from publications such as AOL, CNet and Associated Press spent the evening playing Big Buck Safari. Big Buck Safari is the newest release from Play Mechanix, the design team that brought us the Big Buck series of games.
“It’s great to experience the growing support for the for the Big Buck Hunter series. It is truly amazing how realistic the designers have made this game” said Bob Boals VP of Betson Enterprises. Black Bear Lodge manager Belle Caplis said that “much of the bar’s income is generated due to the popularity of the Buck Hunter games. We use the games and their competitive themes to our advantage, hosting tournaments.”
Many of the guests were already familiar with the games and were excited to play against their industry counterparts. The event was a great time to create and stimulate interest among the players by demonstrating the latest features of Big Buck Safari and the on-line competition features of Big Buck Hunter Pro Online..
Players were amazed at how challenging Big Buck Safari was. The most exciting installment yet of the high earning, action-packed “Big Buck” series! This new action packed hunting game offers players exciting challenges, and places “man against wild beast.”
The new online tournament play option shown on Big Buck Hunter Pro Online allows players to enter tournaments and play against other players in regional or national tournaments.
We are looking forward to and already planning next year’s New York media night. For more information on Betson products and financing visit our web site at www.betson.com, email us at email@example.com or just call us at 1-800-524-2343.
About Betson Enterprises
Headquartered in Carlstadt, New Jersey, Betson Enterprises is the leading coin operated distributor of amusement and vending equipment, coin operated parts, and service in the United States. With over 70 years of experience and leadership in the coin-operated industry, we will help you make informed decisions that are best for your business.
Betson offers entertainment and vending solutions for your business through our relationships with the operator community. For locations looking for a simple and profitable solution or vendors looking for equipment that fits any situation, Betson Enterprises can help you. Betson Enterprises has an industry proven reputation for quality and customer focus.
About Play Mechanix
George Petro, a former game designer for Midway Games founded Play Mechanix in 1995. In a little over a decade, Play Mechanix has created over 30 titles for the Arcade, Bar and Casino industries including the best-selling video hunting series Big Buck Hunter, Big Buck Safari, and Deal or No Deal. Play Mechanix is currently creating an on-line tournament system for use with Big Buck Hunter Pro and beyond. Play Mechanix recently merged with Raw Thrills.